Toot Your Own Horn

Someone once said, “Toot your own horn because no one else is going to do it for you.”

Writers understand that. You can write a great book and have it published, but the writer must still be involved in the promotion of the book. Unless of course you are a celebrity or political figure, then it seems that you are on the best seller list before the book even gets printed. That’s the way it works sometimes. Publishers pre-sell a book in such large numbers that it becomes a “Best Seller” (imagine me doing finger quotes) before it appears on the shelves.

If you are already famous or a known writer, you’ll get plenty of offers to appear on talk shows and requests for interviews. For the rest of us, promotion and public relations falls on our shoulders. I’m going to use myself as an example because it’s all I’ve got.

I wrote a book –A Spirit in the Heart. It’s available on Amazon.com and I think I’ve made a whopping twenty or so dollars off it. As I’ve said before, I’m not going to get rich on my books, but, hey, twenty dollars is twenty more than I had before, and a few people are reading my writing, so I’m thrilled.

Back to promotion. I vacationed in the city (Bemidji, Minnesota) where my romance novel was set. Bemidji is a town of about 14,000 people in the northern part of the state. It’s a beautiful town that attracts tourists all year around, even in the winter when they rename it Brrrrrmidji.

It’s also a town with a strong arts community. I made the rounds of the gift shops and found one that spotlights local artists and promotes most things related to the city. That’s the one that agreed to take a few of my books and offer them for sale.

When I returned home, I sent the Bemidji newspaper a press release saying what the book was about and where it could be purchased. I haven’t heard from them, yet.

Then I sent a press release to a couple of local newspapers where I live and I got a response. A reporter contacted me and asked if I would be willing to do an interview for the paper. Gosh, let me think about this….of course!

One more thing I did was to contact my local library and put in a request that they place the book on their shelves. I was told they would submit the request. I’m still waiting to hear if that happened, but I’d love to walk into the library and see my book up there with all those best-selling authors.

Everyone wants to feel good about themselves and what they do. Even a little recognition goes a long way in stroking a writer’s ego. All in all, I’m happy to say that it’s been a good week for me.

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Author: writersconsortium

I've been a freelance writer for 40 years; published several hundred magazine articles in subjects from biotechnology to travel, inspirational to nutsy, and even written a couple of novels. I also taught a number of classes on "marketing your writing" at a local university, with several of my students moving on to successful writing careers a lot quicker than I did, and I was thrilled to have been a part of their journey. I always enjoy passing on to new writers what I have learned over the years, and I hope this blog will continue to do that.. The writing assignments I most enjoyed were for travel industry publications. I wrote for the National Tour Association, The Group Travel Leader and Bank Travel Management, which is now called The Elite Traveler. Now I concentrate on fiction and essays. I published one romance novel, Caribbean Charade, under the pen name of Louise Perry, but I have since republished it as Ell Wheeler. Caribbean Charade and my latest novel, A Spirit in the Heart, are both available in ebook and paperback on Amazon.com.

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